Arthur Tan

As a music industry professional, I have seen firsthand how community building and development can have a significant impact on an artist's success. It's not enough to just release great music; you need to create experiences and engage with your fans to build a loyal community. Careless has always used data insights to better understand their fans and tailor the content they produce to their preferences, which has led to a stronger connection with the communities they’re building. It's inspiring to see how technology can be used to connect with fans and prioritize community in everything we do.